Brand identity and design
A brand is the thing people remember after they forget your pitch. SUDO designs identities that hold up everywhere they land: a website, a token, a can on a shelf, a billboard on Sunset.
Identity sits next to web, software and marketing here, so the system we design is the one that ships, not a PDF that gets ignored.
What we deliver
- 302.1Brand strategy, positioning and naming
- 302.2Logo, wordmark and visual identity
- 302.3Typography, colour and layout systems
- 302.4Brand guidelines your team will actually use
- 302.5Launch assets for web, social, product and print
How it works
1Listen
Who you are, who you're for and who you're up against.
2Define
Positioning and a direction worth defending.
3Design
The identity system, tested on real applications.
4Roll out
Guidelines and launch assets, handed to your team.
Who it's for
- New products and companies launching
- Brands that have outgrown their look
Questions
Do you design brands for physical products?
Yes. SUDO's identity work spans consumer products like Pulp Culture and 101 Cider as well as Web3 projects and software companies.
Can you build the website and run the launch too?
Yes. Identity, web design, software and marketing are one crew at SUDO, so the brand goes straight into the site and the campaign.
Related services
Start with Brand Identity & Design.
Give us your website. We'll ask ChatGPT, Perplexity, Gemini and Google the questions your customers ask, and email you what they say about you and your competitors.
Rather talk first? Tell us about your project.