The AI visibility checklist
20 things a brand needs in place to be named when customers ask ChatGPT, Perplexity, Gemini and Google's AI. Free to read here. Get the printable version with a scoring sheet below.
Let AI read you
If AI crawlers can't fetch and parse your pages, nothing else on this list matters.
- 1
AI crawlers aren't blocked
Check robots.txt and your CDN or firewall rules for GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot and Google-Extended. Block only what you mean to.
- 2
Key content is in the HTML
Prices, product details and answers should be in the page source, not only rendered by JavaScript or hidden in tabs and images.
- 3
Pages load fast
Slow or heavy pages get crawled less. Aim for a Largest Contentful Paint under 2.5 seconds on mobile.
- 4
You publish an llms.txt
A plain-text summary at /llms.txt that says who you are, what you sell, your prices and your key pages, in a format models read easily.
- 5
Your sitemap is complete and current
Every page you want cited is in sitemap.xml, with nothing broken or redirected.
Say clearly who you are
AI engines quote pages that answer a question directly and name things consistently.
- 6
Organization schema on every page
Name, logo, address, area served, what you do and links to your official profiles, in structured data.
- 7
One consistent name and description
The same brand name, one-line description and contact details on your site, Google Business Profile, LinkedIn, directories and data sources.
- 8
Answer-first pages
Each important page opens with a plain answer to the question it targets, before the sales copy.
- 9
Real FAQs with FAQ schema
The questions customers ask before they buy, answered in a sentence or two each.
- 10
Comparison and 'best for' pages
Honest pages comparing you with alternatives and saying who you're best for. These are what AI pulls into shortlists.
Get others to mention you
Models trust what other sources say about you more than what you say about yourself.
- 11
You're on the lists that rank for your category
Search your category's 'best of' queries and look at what AI cites. Get onto those roundups and directories with real information.
- 12
Recent, specific reviews
Reviews on Google, G2, Trustpilot, Yelp or your category's site that mention what you do, not just stars.
- 13
Mentions in communities
Genuine, useful presence where your customers ask questions: Reddit, forums, Discord and Slack groups.
- 14
Press and expert quotes
Coverage in publications your category reads, ideally with data or expertise only you can offer.
- 15
Correct data on aggregators
Listings on the data sources your category relies on, such as Crunchbase, Wikidata, CoinGecko or industry directories, with matching details.
Measure the answer
You can't improve what you only check once.
- 16
A list of the questions that bring you customers
Twenty to fifty real prompts, written the way customers ask them, including 'best', 'vs' and 'is it worth it' questions.
- 17
Monthly checks across engines
Run the same prompts in ChatGPT, Perplexity, Gemini and Google AI each month and record who gets named and which sources are cited.
- 18
AI referrals tracked in analytics
Segment visits from chatgpt.com, perplexity.ai, gemini.google.com and similar referrers so you can see AI-driven traffic.
- 19
Leads tied to the source
Ask 'how did you hear about us?' with an AI assistant option, and pass referrer and UTM data into your CRM.
- 20
A named owner
Someone accountable for AI visibility, with a monthly review of what changed and what to do next.
Score yourself.
The printable checklist has a box for every step and a scoring sheet, so you can see where you stand in ten minutes.
Or let us run it for you.
Give us your website. We'll check what ChatGPT, Perplexity, Gemini and Google say about you and your competitors, and email you the answers with your three fastest fixes.
Rather talk first? Tell us about your project.